E-commerce business plan
Why it’s the decisive first step and how to make a business plan for your new e-commerce or e-services business.
What is a business plan?
It is not uncommon for a company to start a business without first having careful and detailed business planning. That is, without having set the general and individual business goals and, having planned the tactics and actions that are necessary to achieve them, nor the relevant schedules. This, in most cases, results in either the failure of the business or its success to a much lesser degree than originally intended.
So, before you start your business, especially on the internet, it is necessary to spend some time and think about the business plan that will lead you to achieve your goals and finally realize your dream.
Business planning is a brainstorming process that, when completed, ensures that your idea is realistic and your goals achievable.
The result of this process is the Business Plan.
When completing your business plan, you should know the following:
- The business you are planning: A greater sense of knowledge in the business aspects of your business.
- Resources required: The resources you will need to make your business successful, such as partners, money, employees, etc.
- The actions required to achieve your goals: You have clear goals that will guide you from the beginning of your business onwards.
- If the business you are planning is viable: In other words, is your business possible?
In this post we will delve into the basics of an e-business plan, which differs significantly from traditional business plans
What a business plan includes.
A correctly drafted business plan includes the following:
1. Summary of executive points (executive summary)
2. Description and organization of the business
3. Market analysis and competitive market analysis
4. Product analysis
5. Marketing plan
7. Goals
8. Strategies and tactics for achieving goals
9. Financial plan & forcast
How To Start An E-Commerce Business Plan.
- First of all, starting to write your business plan, think and record exactly what you want to do. That is, describe your business idea and the goals you want to achieve, as well and in detail as possible. This is extremely important so that you can record all aspects of your idea and analyze it in as much detail as possible.
- Search for, as good you can, the environment in which you will implement your idea and grow your business. In more detail, look at the promotion and distribution networks of your services or products and the competitive environment (competitors, related services or products, pricing and promotion policy, etc.).
- Compare all the information and conclusions that emerge from 2, with your idea or business. This way you will find the points that are advantageous or disadvantageous. In other words, apply a S.W.O.T. (Strength, Weekness, Opportunities, Threats).
- Think and decide strategies that will strengthen your strengths, reduce your weaknesses, help you seize opportunities, and minimize threats.
- Analyze as much as you can the strategies you will decide on 4 and plan the tactical moves required to implement these strategies and how they will work to achieve your goals.
- Plan your business marketing plan and identify the resources needed to implement it.
- Plan your business plan, which must include the funds required, how to find them, the deadlock and the profit schedule.
Once all of the above is done, you need to do the most important of all:
Think about whether you can implement this plan and if it is worth doing and proceed with its implementation, only if you are absolutely sure of both.
In Future Marketing we are ready and willing to help you in the implementation and development of your online business and to contribute to the success of your business planning.
